KFC   

KFC has always been a category leader, but in an increasingly digital-first world, staying ahead meant more than just great chicken—it required a scalable, omnichannel strategy that connected online and offline experiences. With the rise of mobile ordering, first-party data strategies, and evolving customer expectations, KFC needed to rethink how its digital platforms could drive revenue, deepen loyalty, and future-proof the brand.

As Head of Production, I helped steer the partnership—building out the different phases of the go-to-market strategy and laying the groundwork for continued omnichannel innovation. From concept through execution, I worked to ensure that strategy, design, and technology aligned seamlessly to create a frictionless customer experience.

The result was a brand-first, scalable digital ecosystem designed to meet both the speed modern consumers demand and the unmistakable charm of the Colonel. We built KFC’s mobile app from the ground up, enhancing real-world connectivity with features like order progress tracking and digital ticketing for seamless pick-up and drive-thru experiences. We also overhauled KFC’s online menu architecture, photography, and brand voice, reinforcing its distinct personality while optimizing for conversion.

This work contributed to a 13% increase in same-store sales over two years (2019-2021), significant mobile app adoption, and long-term growth in digital sales. More than just a technology upgrade, it was a future-proof strategy—giving KFC the tools to scale, engage its most loyal customers, and continue innovating across channels.