Hi. I’m Lenya.
I’m a senior brand and marketing leader with a 15+-year track record driving growth for Fortune 500 and industry-leading brands like Amazon, PlayStation, Canon, Wilson Sporting Co., Herman Miller, and P&G (Olay). I have a proven track record of delivering double-digit revenue growth, and strong market share gains.
My superpower is being a market shaper - I create emotionally resonant consumer brands that disrupt categories and translate brand affinity into revenue growth. This stems from my deep experience agency-side and in-house, where I built an appreciation for the power of authentic differentiation—not just in positioning but in how brands embed themselves into culture, behavior, and business strategy. By working across global brands like PlayStation, Canon, and P&G, I’ve seen firsthand how emotional connection isn’t just a storytelling tool—it’s a commercial driver that shapes industries and fuels market expansion.
Skills
Brand Strategy & Positioning
GTM Strategy
Product Launches & Innovation Pipelines
Integrated Marketing Campaigns
Social, Digital, Paid
Consumer Insights & Market Research
Brand Architecture & Portfolio Strategy
Team Leadership
Cross-Functional Collaboration
Stakeholder Management
Agency Management
P&L Management
“Lenya is a force to be reckoned with. Her marketing and business acumen is second to none — she has the rare ability to quickly comprehend an organization's critical business challenges, identify its most compelling opportunities, and formulate a detailed plan to pursue them.”
— Maggie Speciale, Qualcom
"She is one of the most smart, kind, likable, positive, and skilled leaders I’ve ever worked with. Period."
— Alex Blair, Significo
"She has a remarkable gift for bringing out the best in people, work, and organizations. She pushes teams to excel while fostering confidence, positivity, and a strong sense of camaraderie."
— Alex Hamner, Haworth
Awards